Business Catalyst

Job No: NP265
Location: Richmond, BC

CRITICAL OUTCOMES OF THIS ROLE

Consumer Knowledge:

  • Conduct annual reviews for solid profile of consumer, identify research needs & meaningful consumer insights
  • Conduct annual reviews and draw conclusion on equity status vs competition
  • Strong claim assessment and development skills
  • Evaluate and plan how to address claim strength vs competitive landscape
  • Creating clear/inspiring briefs and strong plans for consumer touch points, executing them with excellence
  • Strong understanding of principles for effective communication (idea, drama, benefit visualization etc)
  • Knowing key steps in campaigns process and working effectively with agencies to develop/adapt effective communications

Strategic Thinking - Winning, consumer-centric business strategies envisioned, created and deployed by:

  • Own brand development, making tough choices and validating goals
  • Synthesize and create strong recommendations and plans from consumer and customer data
  • Set media objectives and strategies
  • Understand customer structure, business model, decision-making criteria and profitability
  • Collaborate with cross functional team to leverage retailer strategies

Analytical Skills - Hypothesis developed and evaluated, key conclusions drawn and action plans recommended based on in-depth data analysis on all areas of the business. Particularly:

  • Initiate questions and need for analysis on category/brand, delivering answers with meaningful action plans
  • Analyze competitive plans, leveraging key insights to innovate and gain competitive advantage

Business Operations - Strong strategies & plans developed and executed with excellence, leveraging business systems & business planning cycle. Specifically:

  • Enable business review and marketing plan process, optimizing initiative plans to drive revenues and profits
  • Create work flow improvement to increase collaboration with cross functional team
  • Regular collaboration with departments to improve plans

EDUCATION AND WORK EXPERIENCE 

  • Bachelor’s Degree in related field; Business Degree from an academically strong university preferred
  • 3-5 years of experience in Brand Management, including in Consumer Packaged Goods
  • Strong strategic thinking and analytical skills, with ability to lead cross-functional teams
  • Experience or knowledge with Nielsen, SPINS data management and new product development a strong asset

 

Upon joining Nature's Path, you will become part of a vibrant team that contributes to bringing healthy, organic food to the world in a sustainable way. At Nature's Path, we follow 5 core competencies and, as a result, strive to build a culture that is: performance driven, always improving, team focused, honourable and respectful, and sustainably and socially conscious.

 

About Nature's Path

Nature's Path is a sustainably-driven, deliciously-healthy organic food company that believes in "leaving the earth better than we found it". At Nature's Path, we believe in the idea that you can come to work, and help make the world a better place in the same day. Nature's Path has received numerous awards such as the Greenest Employer award, BC's Top Employers award, and Financial Post's Ten Best Companies to work for in Canada!

As a family-run, privately-owned company with locations in Canada and the U.S., our company was founded with strong entrepreneurial spirit and mission to leave the Earth better than we found it, which has become part of everything we do. Since our establishment in 1985, we have expanded to employ a team of over 600 employees in U.S. and Canada! Our company's innovative brands include Nature's Path, Love Crunch, Envirokidz and Que Pasa.

We are passionate about food that is good and good for you! Founded in 1985, Nature's Path Foods is headquartered in Richmond, British Columbia, employing approximately 500 people at its facilities in both Canada and the United States. The family-owned company is the number one producer of organic breakfast foods and snacks sold in natural, specialty and retail grocery stores in 40 countries worldwide. The company's innovative brands include Nature's Path, EnviroKidz, and Que Pasa.

Our goal is to be a trusted name for quality organic foods in every home: socially responsible, environmentally sustainable and financially viable. We believe that everyone should have access to delicious food that is both good for people and the planet. If you share our vision, please explore our opportunities and take the path to a new and exciting career! Visit Nature's Path online at www.naturespath.com, join us on Facebook and follow us on Twitter.

 

 

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